It has taken almost two years, but government regulators finally woke up to the idea that those 1-800-GET-THIN billboards plastered all over Southland freeways may be dangerous to your health.
After four confirmed fatalities since 2009, the FDA is finally taking action against eight California surgical centers and a marketing firm for providing misleading information while advertising lap-band surgery. 
That’s the underlying meaning of the action announced Tuesday by the U.S. Food and Drug Administration against 1-800-GET-THIN and a bunch of affiliated surgical services and clinics. The FDA warned the marketing company and the clinics that they’re in violation of federal law by promoting the Lap-Band, a weight loss device that has been implanted in thousands of patients, through “false or misleading” advertising.
The FDA issued warning letters to Beverly Hills Surgery Center, Palmdale Ambulatory Center, Bakersfield Surgery Institute Inc., Valley Surgical Center, San Diego Ambulatory Center Valencia Ambulatory Center, Top Surgeons and Cosmopolitan Plastic & Reconstructive Surgery. The agency said the font size of information related to risks on the advertising inserts is too small to be read by consumers.
“It’s particularly troublesome when advertisements don’t communicate the serious risks associated with medical devices,” said an FDA representative. “If the affected companies do not change the advertising and promotion strategies to address the concerns raised by the FDA, the agency is prepared to take further action, which could include product seizure or civil money penalties.” The companies involved have 15 days to respond to the FDA warning. The maker of the Lap-Band device, Allergan, did not receive an FDA warning letter.
Four people died after undergoing lap-band procedures at clinics associated with the misleading ads. A coroner’s ruling is still pending on the death of a fifth patient, who was rushed to the hospital immediately after receiving bariatric surgery at one of the clinics. Articles in the LA Times have pointed out inadequate sanitary and safety conditions at these clinics. Since bariatric surgery facilities such as these are officially categorized as performing a minor cosmetic service rather than major surgery, they fall into what the Times calls a “regulatory grey zone.” Another bariatric surgeon in the LA area described the situation as “the Wild Wild West out there when it comes to bariatric surgery.”
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